Social media management for a painting company
Social is not where painting jobs get sold. It is where a homeowner checks you after they already have your name, and where painters decide whether to apply. Both matter. A feed with three job posts a week, real crews, and finished rooms answers a question nobody asks out loud: is this a real company or one guy with a ladder.
The mistake is posting motivational quotes and holiday graphics that could belong to any business in any trade. The second mistake is posting only finished work. Prep photos, taped-off rooms, a scraped south wall, and a shop full of sprayed cabinet doors get more comments than the beauty shot, because they show the part homeowners are actually paying for.
After two weeks you should have a consistent posting rhythm, a saved library of job photos your crews are actually sending in, and a visible bump in profile visits from the people your ads already touched.