Analytics and reporting for a painting company
Most painting owners can tell you what they spent and not what it bought. The trade makes this harder than it needs to be, because a lead becomes a phone call, then a driveway estimate, then a job that closes three weeks later, and by then nobody remembers where it came from. So the money keeps going to whatever felt busy.
The mistake is judging channels on cost per lead. Meta will always win that and Google will usually produce the jobs. The number that decides your budget is cost per booked job by source, and next to it, average job value by source, because a $9,000 cabinet job from search is not the same as a $1,400 accent wall from a lead form.
After two weeks you have call tracking and form attribution running, and one report that shows spend, leads, estimates run, jobs booked, and revenue by channel.