Email and SMS campaigns for a painting company
Your customer list is the cheapest work you will ever book. Interiors get repainted every five to seven years, exteriors every seven to ten, and almost no painting company writes any of that down. A list of 300 past customers, worked properly, produces several jobs a year at close to zero acquisition cost and closes at two to three times the rate of a cold lead.
The mistake is a monthly newsletter nobody opens. The right pattern is few messages, each with a reason to exist: a spring exterior reminder to everyone you painted seven years ago, a winter cabinet offer to your exterior list during the dead months, a referral ask 30 days after a job.
Two weeks gets the list cleaned, segmented by service and year, and the first two campaigns out. Expect 25% to 40% open rates on a real customer list and one to three booked estimates from a first send.